Who you will be working with
(Penelope) Penny Edman
writer • coach • photographer • advocate
I help women reignite their spark, shape their stories, and live with clarity and purpose.
Based in Hobart, Tasmania, I work at the intersection of storytelling, personal transformation, and community life. Whether I’m helping someone shape their book, regain momentum, or uncover what’s next, I bring decades of experience, deep care, and a strong belief that it’s never too late to begin again. Curiosity, courage, compassion, and connection are the core qualities that guide me.
writing with purpose
I’ve been writing professionally since I began my career in print journalism in Bundaberg, Queensland, in the late 1970s. Alongside my work in newspapers and related roles, I’ve authored 10 commissioned non-fiction books — stories that honour remarkable people, communities, and health journeys. Some are faith-based; the six most recent focus on heart health, making essential medical information accessible and enabling.
What I love most about writing is telling people’s stories — giving language to extraordinary lives. Writing has taught me to listen closely, to honour someone’s experience, and to give it shape and voice. It’s about communicating with heart, simplicity, and clarity.
rooted in community
My life is also grounded in service. I lead music and liturgy in my local Catholic parish, serve as the Diocesan Director for Caritas Australia, and am connected to the L’Arche Hobart community. These roles enable me to embody my values — faith, dignity, justice, compassion and inclusiveness — in everyday, practical ways.
Let’s Connect
If you’re ready to write your book, find your spark again, or explore what’s next — I’d love to hear from you.
Button: [Book a Free Catalyst Consultation]
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I am yet to learn to smile and take a selfie at the same time!
coaching that creates change
I’m a Certified High Performance Coach (Brendon Burchard, 2019) and Neuro Transformation practitioner and coach (Luke Hawkins, 2022).
I work with women who are accomplished and extremely capable — but they know that something’s missing, that there is much more to life.
Coaching facilitates the restoration of clarity, the replenishment of energy, and the resumption of forward momentum. It's not about “fixing” anything and it is certainly not about reliving the past. Rather, it’s uncovering and creating a future of your making of your choice.
ABOVE: With Luke Hawkins at the Neuro Transformation Therapy practitioner and coaching bgtraduation, in Sydneym 2022
LEFT: With Brendon Burchard, immediately after graduation at my original certification, May 2019, San Diego, USA.
and …
I’m a proud Queenslander-turned-Tasmanian. I love travel, reading, David Austin roses, and the charm of Tasmania. I am fortunate to have a loving, close-knit family and wonderfully thoughtful friends. We share a deep appreciation for beauty, laughter, and conversations that matter.
I’m also committed to heart health — for myself and others. Writing extensively in this area has not only informed my work, it’s transformed my life.